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We love the American West, Country Music and Pick-up Trucks. We work hard and play harder and understand that “life is a rodeo, which is meant to be bucked.”

Our contemporary western inspired clothing line is designed in America and crafted with meticulous attention to detail. We source modern materials for maximum comfort and design a unique visual edge into all our products that are as unique as you are.

Sure, we drive drive pick-up trucks and probably ride more motorcycles, ATV’s and SxS’s than horses these days, but our hearts will always live in the American Wild West.

We welcome you to our modern cowboy and cowgirl community and look forward to seeing you at your favorite rodeo and country music concert in 2024.